Reports
What changed, and why it matters.
Dispatch translates the numbers into plain language and shows the next action worth taking.
Email-assisted sales
£11,200
↑ 18.4% compared with June
1 Jul6 Jul11 Jul16 Jul21 Jul26 Jul30 Jul
The short version
Stories are bringing people back to buy.
Your two journal-style emails produced 71% of this month’s email-assisted sales, despite containing no discount.
Recommended next action
Write another storyEmails delivered
36,480
+8.2%
People reached
12,480
+6.4%
Average clicked
6.6%
+1.1%
Orders assisted
187
-2.1%
Campaign comparison
Your emails ranked by useful outcomes
CampaignDeliveredOpenedClickedSales
Summer stories
29 Jul, 09:00
98.6%
44.8%
7.3%
£4,812
July roundup
12 Jul, 09:30
98.6%
41.2%
5.8%
£3,104
Back in stock
4 Jul, 12:00
98.6%
38.5%
12.1%
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